Here are some InventMojo work examples with past clients.

Marketing Research and Analysis

Intro
InventMojo needed to understand what a start up firm in the tech sector needed to do with its web marketing strategy to conduct a successful product launch and understand how that strategy fit into an analysis of the company’s overall marketing and business planning.

Strategy
InventMojo talked to management, along with other important stakeholders, collected pertinent company, customer and competitive data as well as did other thorough online marketing research, trend and metric analysis to figure out an effective implementation plan to deploy the new product.

Results
InventMojo successfully assisted the firm to get there product launched through multiple highly effective online platforms, implemented the defined strategy and collected metrics from day 1 to make sure that the company’s online strategy matched real time online feedback from the company’s customers. InventMojo continues to assist the company, keeping an eye on the competitor landscape or with any other needs to push out the current product or with any other online campaigns that the firm may have.

Search Engine Optimization (SEO)

Intro
One client expressed to us the need to improve search engine rankings. After an initial analysis, InventMojo identified a high number of search terms for which their site was ranking below competitors of similar size in their market segment, and in some cases not ranking at all for core keywords.

Strategy
Working with the company, InventMojo developed a list of relevant and realistically attainable keyword phrases. We focused on keyword searches that would drive potential customers and increase conversions, while remaining relatively low in competition. We revamped the website, rewriting content and integrating the keyword phrases throughout the site. In addition, InventMojo developed a strategy for writing SEO-optimized blog posts as a link-building strategy.

Results
Since the implementation of these measures, organic search traffic has increased by 200%. The site is now ranking in the top ten for all keyword phrases. InventMojo is still working with this company to manage those rankigs and continues to find other ways to improve their search engine traffic.

Search Engine Marketing (SEM)

Intro
InventMojo worked with a smaller company having difficulty achieving search engine rankings against much larger companies in a highly competitive travel market.

Strategy
An initial market analysis proved it would be difficult for their website to rank organically against much larger competitors. InventMojo settled on a strategy of paid advertising to drive targeted traffic to the site and increase leads. We developed a list of desired keyword phrases that were relatively low in competition to keep costs down. We developed search engine landing pages to increase relevancy and capture leads easily.

Results
Inventmojo’s pay-per-click campaign implemented with the keywords that we developed resulted in over 3,000 new leads for the company. InventMojo continues to monitor keyword performance and adjust phrases to minimize costs and maximize clicks.

Social Media

Intro
InventMojo was contracted by a mid-sized company in the education sector to develop a social media strategy. At the time they had no social media presence and were in need of a complete strategy to compete with larger competitors in their market.

Strategy
InventMojo developed a social media plan concentrating on Facebook, Twitter, and Youtube, which were identified as the most relevant to their customers. After setting up profiles, InventMojo concentrated on building these communities on two fronts. First, we focused on building up content and integrating the social media through both their selling and customer management processes. Second, we created a 12-month strategy for promotion, including web site integration, contests, and email promotion.

Results
After the initial 12 months, the company’s social media presence has grown to over 15,000 followers across the social networks. These communities have also flourished as successful tools in new customer acquisition and customer retention.

Brand Enhancement

Intro

A firm was looking to enhance their overall brand strategy through a web site redesign, enhanced marketing materials, and a new logo.  We helped to create a new look and feel for our client’s brand and image to better entice customers and to be more competitive.

Strategy

We talked to stakeholders in the company to better understand the new direction that they wanted to take in the marketplace.  We also looked at comparable companies to put together a better strategy.  Once we completed initial proofs, we reviewed with our clients to receive their input and set up tools to get initial market feedback.  Through positive review cycles we completed the required objectives.

Results

The client has an updated presence both online and offline – including web, logo and other marketing materials. We continue to assist the client for any upgrades required in order to acquire more customers and maintain an edge versus their competitors.

Email Marketing

Intro
InventMojo working with a mid-sized company found that some emails were receiving as low as a 5% open rate and a 1% click-through rate. These emails were sent to thousands of customers and were costing the company a large share of their marketing budget without achieving results.

Strategy
InventMojo started by analyzing the results of past email campaigns and identifying problems in the company’s email lists. We cleaned the email lists, removing emails that typically bounced or had a history of not being opened. InventMojo also implemented A/B version testing and optimizing emails for client compatibility.

Results
Following these changes, open rates have consistently improved to over 20%, with click-through rates as high as 35% for some emails.

Blog Development

Intro
One larger client that InventMojo worked with had an established blog presence with low traffic and virtually no customer engagement.

Strategy
After discussing goals and analyzing the current blog, InventMojo developed a strategy of increased site integration and promotion. We redesigned the blog to fit more with the look and feel of the company’s site while adding better commenting and sharing functionality to increase customer interaction. We integrated blog feeds into various parts of the site as well as their social media communities to drive traffic. Finally, InventMojo created a new promotion strategy including email and social media promotion efforts.

Results
Blog traffic has increased over 200% since the implementation to over 2,200 unique visitors a month and that number is projected to hit 5,000 by then end of 2011.